The type of Coca-Cola made in Mexico is growing in demand and popularity in the United States.

We learned today why many cola connoisseurs have declared that Mexico's Coca-Cola is different, and tastes better than the U.S. brand.

Idahoans are among the growing demand for this popular soft drink, only they want it from Mexico. It seems many believe the imported foreign cola may be "The Real Thing".

Efrain Brambila moved to Idaho with his family from Mexico when he was twelve years old. Fast forward twelve more years  and he is now the owner of Pocatello's El Herradero Mexican Restaurant. Efrain prides the food on being authentic, and one paticular item that brings him memories of his hometown is bottled Mexican Coca-Cola.

Efrain Brambila: "I really like it. It's like drinking pop in Mexico, it's good."

So, what's the difference? Cane sugar. The U.S. started using high fructose corn syrup in the 80's because of its cost efficiency, but Mexico has stayed with the original recipe, using sugar.

"I wonder why America doesn't do that, you know, use cane sugar instead of that corn syrup. It's gotta be better for us."

"A lot more natural tasting. A little less harsh, I would say."

"I think it's good. Tastes like the Coke I grew up with."

The cost for the imported version is more, but thirsty patrons don't seem to mind.

"Price doesn't matter when something tastes good."

"Oh yeah, worth every dime, absolutely."

When the foreign Coca-Cola first hit the U.S. market, headquarters in Atlanta attempted to curb the importing and stated that...

Mart Martin, Coke spokesperson: "There's not a perceivable taste difference between Mexican Coke and Coke bottled in the U.S."

But some distributors, such as Swire Coca-Cola headquartered in Salt Lake City have now embraced the demand, and help to transport it to businesses requesting the product.

Nate, Swire Coca-Cola: "Swire Coca-Cola has distribution rights of Mexican Coke. So, it's imported and I think just imported straight to Swire, and then Swire distributes it."

And now Costco has jumped on the band wagon, offering 24 twelve ounce bottles at $17.99.

Customer: "This point in time, I'd think I'd just buy regular Coke because I'm gonna buy American right now."

"It's pretty good. Tastes a little better than the other stuff we get here."

Wether or not Coca-Cola in Atlanta will ever start using cane sugar again is unknown. But for now, desiring fans have their local restaurants.  El Herraderro plans to open a new location on Arthur Street in Pocatello in 2 weeks, so they'll be purchasing even more Mexican Coca-Cola in the days to come.