Campaign Signs: Do they Actually Sway Voters?

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Updated: 11/01/2013 12:43 pm
A big part of election season is the political signs that pop up seemingly everywhere.

Do these signs actually have an effect on the voters?

When it comes to running a successful campaign, there is one thing vital to your success.

"We know that when people see signs, they are more likely to vote for the candidate whose name is on the sign," said Professor Mathew Miles of Brigham Young University Idaho. "We know for sure that if you have no signs, you are less likely to get elected."

This is why you see signs on nearly every corner and why sign shops like Alpha Graphics are extremely busy right now. We stopped by to talk to them about the rush but they were so busy that they couldn't even do an interview. They did tell us that this is an extremely busy time for them and Professor Miles says it's because the candidates know that familiarity is important.

"Psychology teaches us that things that are familiar to us, we tend to like them," said Professor Miles. "And so the more familiarity you get with a person's name, the more likely you are to like that name."

Professor Miles says while the signs are effective, there are a few things that could make them even better.

"My advice would be to choose a different kind of a tactic," said Miles. "You see what happens on internet media when things go viral. People like to see things that are interesting and new."

He suggested maybe putting Quick Response Codes on their signs so that voters can scan them with their phones to learn more about the candidates.

And early voting in Idaho ends tomorrow, Election Day is Tuesday, November 5th.
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