Facebook Tells All: Your likes say a lot.

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Updated: 3/19/2013 1:49 pm
Researchers think that you should think before you like. According to research from the University of Cambridge, we give out a lot more personal information than we realize by simply clicking that like button on Facebook. Local social media expert Ann Swanson gave her thoughts about posting content online.

“I think that it has to do with the intensity and the sheer bandwidth of information that we put up, based on their generation,” Swanson said.

As if privacy wasn’t already enough of an issue online, the study of 58,000 us Facebook users revealed religion, race and even purported IQ based on Facebook likes.

Now that we know how much information is revealed when we click like on Facebook, what can one do to keep that information, private?

Swanson gave advice about Facebook privacy when she said, “ So the default on Facebook is let everybody know everything about what you do. And you as a consumer have to take the initiative just to control that and that means spending some one-on time with the help section and taking a look at all of your privacy settings.”

We don’t have to spend any money to access Facebook, but is there a cost associated with using Facebook?

“So, i don’t think Facebook is free. It charges the consumer in information about the consumer”, Swanson said.

The decision we make to have a colorful, vibrant and even popular profile. This not only has to do with their personality, but could be affected by our generation.

Younger people are texting all the time and creating digital content by the seconds. Older people tend to be more conservative or they aren’t digital natives so i think in general they tend to be more conservative about their online usage overall.

Just remember to be careful when liking on Facebook to maintain your online privacy. For KPVI News 6 I’m Dave Martinson.

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