Tech 2.0 for Monday, October 22, 2012

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Contributor: Matt Davenport
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Updated: 10/22/2012 2:17 pm


Those who follow Apple believe they have figured out most of the particulars of a smaller iPad expected to be revealed on Tuesday. One big question remains, though: What will it cost? Apple hasn't said anything about the device, but tech bloggers and analysts expect a device with a screen measuring 7.85 inches on the diagonal, making it about half the size of the regular iPad. Apple sells the iPad 2 for $399 and the 4-inch iPod Touch for $199. Company watchers are pegging the price of the smaller iPad somewhere in between. Most of the guesses range from $249 to $299. Apple is holding the presentation at a theater in San Jose, Calif., starting at 10 a.m. local time.

Be ready for a learning curve when Windows 8 from Microsoft comes out this Friday. The Windows system you're used to has been replaced by a completely different one that will force you to learn new ways of getting things done. Instead of the familiar Start menu and icons, Windows 8 displays applications as a colorful array of tiles. The "photos" tile shows a picture from your collection, the "People" tile shows images from your social-media contacts. Windows 8 will be standard on practically all PCs from now on.

This could be the year that Internet ads top print ads. The Interactive Advertising Bureau says Internet sites collected $17 billion in ad revenue in the first half of the year. If it continues at that rate, Internet ads will take in more than the nearly $36 billion that magazines and newspapers made last year. The digital marketing research firm eMarketer predicts that Internet ads will amount to $37 billion, about $4 billion more than print ads. Neither one comes close to what's spent on TV ads. That totaled nearly $73 billion last year.


Expect iPad mini, more from Apple on Tuesday - Los Angeles Times http://t.co/Mi9wkiaV

Apple Decorates The California Theatre For iPad Mini Event This Tuesday http://t.co/Hr8NspDG

Report: Apple To Highlight iPad's Educational Value At Tuesday's iPad Mini Event http://t.co/ZlYJyzwI

Oh snap!! Windows 8 is coming out this Friday!! Time to start preparing for the upgrade.

Got a PC? Prepare for a shock with new Windows 8, out this Friday: "very difficult to get used to" says one user http://t.co/4yKVQ52p

Skype will hit Windows 8 Friday, turn your PC or tablet into a phone http://t.co/zFuzkPxw

"Google's online ad sales decline, mobile ads to spur growth: Analysts" http://t.co/rUEXlOpb
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