Tech 2.0 for Wednesday, October 31, 2012
Something to think about for the growing number of people who have sworn off landlines because they have cell phones. Superstorm Sandy has taken a big chunk of people out of service -- because it knocked down a quarter of the cell towers in the affected area. The problem in a ten-state area of the East could get worse before it gets better. Federal officials note many of the cell towers have been kept running by backup generators. But as they run out of fuel, they'll be off again, making it harder to get calls through. The problem will be compounded as those without electricity are unable to power up their phones -- or find their bundled landline, cellphone and cable services are powered by electric boxes that go out when power to the area goes away.
People stuck inside with nothing to do but surf the web until the power goes out, sounds like an online retailer's dream. One company tried to capitalize on Hurricane Sandy, and now it is feeling the backlash. Mashable.com reports an American Apparel email went out Monday night to shoppers on the East Coast, telling them they get 20% off clothes. The ad says the discount was in case they were, "Bored during the storm." Online reaction to the promo was negative with people upset the company was capitalizing off the deadly storm.
It's one of the top video game releases of the year. But not even "Assassin's Creed III" could weather the onslaught of Sandy. GameStop stores canceled its traditional midnight launches of the Ubisoft video game along the Northeast because of the damage caused by Hurricane Sandy. While that may have cut into early sales, it isn't expected to blow away sales of the much-anticipated title. Wedbush analyst Michael Pachter says "the people who stayed home" for the midnight launch bought it the following day.