Local Business Sees Promising Future for 2013

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Updated: 1/04/2013 7:06 pm

        Many people in Idaho, including the Governor, talk about fostering an environment for innovation especially in technology.

A company started by two men who were students at BYU-Idaho is capitalizing on that environment and making some head-turning partnerships.

Appible is not the typical company you find in Idaho, but the young college graduates who run it are definitely making a good name for the state.

“We’ve actually accomplished quite a bit I think, we’ve got some partnerships with some major brands, Ford, Chevy, the U.S. Army, Real Tree and Mossy Oak Hunting Camo, and about 120 universities, so for being a young company I think we’ve accomplished quite a bit in that two years” said President Matt Nicolaysen.

Matt and friend Josiah started the company when they were sophomores at Brigham Young University-Idaho.

“In between English and math class we were having conference calls with Nissan or Chevy or you know, whoever” said Vice President Josiah Carlson.

They started out making apps for companies when apps and tablets were just barely being introduced.

“There was no Angry Birds, there were no big names in apps yet, it was a land grab and kind of a gold rush stage and so everybody was learning as they went, us especially, we weren’t really a programming team when we started, we’ve since become one, but we head to learn the jargon, the language, the market, customer behavior, everything was untested, unproven” continued Nicolaysen.

For 2013 the company is planning on getting into retail by selling I-pad, I-phone and I-pod cases.

“Actually we’ve launched these in the last month or so, but we’ve been working on these deals for 6 to 10 months” continued Carlson.

“Our I-phone cases, the plastic ones they’re $40 and then the I-pad cases are $60, with the wood cases which are still in prototype phases we’re looking at them being $50 for I-phone and $70 for I-pad” said Nicolaysen.

If you’re interested in learning more about Appible or would even like to purchase some of their products you can click here.



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