2014 means a new year and a new branding effort by the greater Pocatello chamber of commerce. It all began with an event Wednesday.
The new name for the organization is the Pocatello-Chubbuck chamber of commerce. The aim is to unite the two cities with a new logo and the inclusion of Chubbuck into the organization's title.
Other additions include new services for members as well as a new app. The slogan for the newly branded chamber is, “Network.Advocate. Educate.”
There are already many Chubbuck businesses that are part of the chamber and the fresh take on the chamber started this evening. Matthew hunter, the Pocatello-Chubbuck chamber president, says that holding the event tonight at Mystique in Chubbuck is by design.
Hunter explained that,"Mystique has been a chamber member for a long, long time. We're adding the name Chubbuck and Mystique is in Chubbuck, so we really wanted that emphasis on this event."