Tech 2.0 for Tuesday, March 5, 2013

Contributor: Matt Davenport
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Updated: 3/05/2013 2:28 pm

Evernote is requiring its 50 million users to reset their passwords after hackers managed to breach its computer network. The web-based note sharing service says hackers were able to access user names, e-mail addresses and encrypted passwords. The California-based company said no user content or financial information was compromised. Evernote is the latest tech company in recent weeks to fall victim to hackers. The list of victims include: Microsoft, Apple, Facebook and Twitter.

A conservation group claims Google is lending an online hand to illicit ivory traders in China and Thailand. The Environmental Investigation Agency says Google's shopping site in Japan has about 10,000 ads promoting the sale of ivory -- this even though Google prohibits the promotion of ivory sales on its shopping sites. The conservation group says about 80 percent of the ads are for "hanko" -- which are small wooden stamps to put signature seals on official documents. Those stamps are usually inlaid with ivory lettering -- and are legal. A rep for Google Japan didn't immediately respond to a request for comment.

You've probably heard the advertising slogan, "There's an app for that." Well, there are now a lot of apps -- and sales of those mobile phone games and programs are expected to hit $25 billion this year. That's the finding of the research group Gartner Incorporated. Their analysts say mobile phone app revenue will climb 62 percent worldwide this year over 2012. Another industry researcher, IDC, projects global smart-phone sales will pass "feature" phone sales for the first time this year. Apple and Google now have more than 700,000 apps in their online stores.

They were down last year -- and are expected to fall again this year. A research firm says sales of personal computers will be on the downswing again this year -- after a 3.7 percent drop last year. IDC predicts the sales drop won't be as steep -- 1.3 percent compared to the nearly four percent drop in 2012. It was hoped that the release of Windows 8, which was launched in October, would help boost sales. But the new Microsoft operating system did little to move hardware. IDC analysts say other factors include the continued growth in sales of tablet computers -- and the shaky global economy.

Evernote hack shows that passwords aren't good enough: Evernote revealed over the weekend that it was the vi...

Evernote gets hacked, resets all passwords; @CamBautista has the details:

50 million at risk in Evernote hack

Elephant ivory ads on eBay and Google Shopping threaten conservation, advocates say

Google Japan shopping ads help fuel African elephant slaughter, conservation group says:

#Google encouraging elephant-poaching through adverts for ivory products, campaigners say
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