Cowboys and pink, those words used to be polar opposites. Now, rodeos across the country have embraced the color to rally against breast cancer.
“We do it throughout our whole district,” said Hunter Dayton, Bull Rider. “All districts do it. They have a night during their district finals where they have a Tough Enough to Wear Pink night and they do it at state and nationals.”
“It’s getting bigger and bigger,” said Wyatt Selbach, Saddle Bronc Rider. “Nobody wants breast cancer.”
Since its inception in 2004, Tough Enough to Wear Pink has given rodeos and western events in the U.S. and Canada a tool to bring attention on the need for a cure. To date, they have raised well over $12 million dollars for breast cancer charities. In many cases, the money raised stays in the local communities.
“It makes me feel good to know that I’m supporting something that could help somebody out,” continued Dayton.
In the early days, it was hard to find a pink cowboy shirt. Today they once in a while run into that same problem but now it’s because merchants sometimes can’t keep up with the demand.
“One of the gals that I work with is recovering from breast cancer and so I’m supporting her a little bit and supporting breast cancer research and breast cancer awareness,” said Todd Wadsworth of District 6.
A portion of the proceeds from officially licensed Tough Enough to Wear Pink apparel goes to the Breast Cancer Research Foundation – www.bcrfcure.org.