Rexburg: Recipe For Success - Part I

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Updated: 11/03/2011 1:54 pm
With just over 25,000 people in Rexburg, it's a wonder you can find so many businesses within the city.

I spoke to different business owners to see what they thought was helping Rexburg’s economy.

“We’ve got a tremendous university here; it acts as a great economic engine for us. As it continues to grow it obviously provides opportunities for other things to come to Rexburg and grow” said Director of Economic Development Scott Johnson.

One example of this growth is Kiwi Loco, a recently opened frozen custard shop near the Brigham Young University-Idaho campus.

"So overall it's been going well, we've only been here for 5 to 6 months and so that's good” said manager of Kiwi Loco Mel Dewsnup.

“I think the reason the economy is doing so well here in Rexburg is because kids don’t have to spend so much money on tuition; tuition is really cheap here so they spend it elsewhere like restaurants and laser tag and stuff like that” said BYU-Idaho student Ben Smith.

“I think that’ it’s doing pretty well especially for the size of Rexburg, it’s probably because I think there’s a big student body here and students are always looking for ways to go out and do something rather than being cooped up in their apartment all day” said BYU-Idaho student Alicia Doman.

“Students have a lot of energy, there’s a lot of hormones and stuff so they go and do crazy stuff and they like to spend money I think; so you know, if they offer good enough deals, some students are lazy too so if they offer good deals people are going to go eat there instead of trying to make their own stuff” said BYU-Idaho student Kameron Kavanaugh.

Many businesses have seen an increase in profit over the last few years as a result of student growth.

One of these businesses is Broulim's a supermarket located near the campus.

"In particular the last 3 years or so we have noticed an influx in the sales and just with the economy it's affecting everybody else, it's affecting us too, but at the same time we're still strong and business is still good."

While asking students where they usually spend their money I found that food is at the top.

"Sadly I spend it all on food and eating out” said Doman.

"Walmart and McDonalds (laughs) I'm a dollar menu fan" continued Kavanaugh.

"It goes to groceries and we go out to eat not too often but often enough probably just to fast food and a restaurant” said BYU-Idaho student Amanda Wilson.

There are currently just over 15,000 students at BYU-Idaho, this number will continue to increase within the coming months.

Today I learned that a big part of Rexburg’s successful economy is due to the students here at BYU-Idaho.

There are also businesses whose primary consumers aren't students.

Tomorrow I’ll take a closer look at what they're doing to stay in the game.

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buddah1389 - 11/2/2011 8:09 PM
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I agree to this. I am a student at BYU-Idaho and since I've been here i have noticed that compared to other places Rexburg is a really stable economy when compared in most areas, then the same with others for example there aren’t enough jobs to go around, but sadly this is how it goes for most places. As the economy here continues to grow hopefully this won’t be an issue.
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