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DALLAS, Nov. 23, 2021 /PRNewswire/ -- Tijoh, a multidisciplinary portfolio company operating in the digital space, has announced the launch of United States of Kawaii, a brand focused on providing engaging content and hand-curated selections of the cutest products available in the market. In Japanese, kawaii means "cute" and is often centered around a bubbly and lovable aesthetic. The brand's mission is to develop a platform and community centered on everything kawaii for people to enjoy.